Essay about Global Industry Entry Methods Chapter almost eight

п»їGlobal Market-Entry Strategies (Chapter 8)

1 ) Target Market Selection

A four-step procedure for the original screening process:

2 . Seeking the Mode of Entry

Decision Criteria to get Mode of Entry:

3. Exporting

Roundabout Exporting

Supportive Exporting

Direct Exporting

Foreign trade management firms

Piggyback Transferring

Firms create their own conveying department

BENEFITS

CAVEATS

5. LICENSING

Appealing to small businesses that absence resources

More quickly access to industry

Rapid transmission of the global markets

Additional entry mode choices might be affected

Licensee may not be determined

Lack of enthusiasm on the part of a licensee

Biggest danger is definitely the risk of opportunism

Licensee can become a future competitor

5. FRANCHISING

Overseas growth with a bare minimum investment

Franchisees' profits linked with their efforts

Availability of local franchisees' knowledge

Revenues may not be adequate

Availability of a learn franchisee

Limited franchising opportunities abroad

Lack of control of the franchisees' operations

Problem in performance standards

Cultural concerns

Physical closeness

6th. CONTRACT MAKING

Labor expense advantages

Savings via taxation, lower energy costs, raw materials, and overheads Lower personal and monetary risk

Faster access to market segments

Contract manufacturer may become another competitor

Reduced productivity criteria

Backlash from the company's home-market employees relating to HR and labor problems Issues of quality and production criteria

7. JOINT VENTURES

Higher rate of return plus more control over the operations

Creation of synergy

Sharing of resources

Entry to distribution network

Contact with regional suppliers and government representatives

Lack of control

Lack of trust

Conflicts arising over concerns such as approaches, resource allocation, transfer pricing, ownership of critical assets like technologies and brands

8. TOTALLY OWNED...

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