Coca Cola Brand Technique Essay

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Review Lubricating Oil Viet nam market in 2012 and forwarding 2013 -------------------------------------------------

This year, Viet Nam GDP elevated 5. 2%, showed cheapest after a decade of increasing constantly to 8. 3% from 2003-2007 andВ over 6% from 2008-2011. The monetary seem toВ be fatigued byВ a lengthy periodicВ with maximum inflation and bank charge interest in the world. Lubricant industrial was damaged, but it demonstrate some signs recovery and development in 2013. -------------------------------------------------

+ News, total consumption lubricants and grease come to 310KT with 79% of transportation lubricant, 19% of business lube and 2% fat. Around many of these total had been produced (blended) local with including international brand name: Covering, BP-Castrol, Total, Chevron and local brand Petrolimex (PLC), Vilube/Motul, SaigonPetrol (SP),... and the others 20% imported by independent brand like GS(Korea), Valvoline (US, manufactured in Singapore), BlackGold (Singapore),...

+ Estimating everage 4. 3% development rate of Viet nam lubes market by 2010 to 2015. After year of recession economic, we forecast only 3% increasing total consumption with 320KT, centered on areas industrialised around of Hanoi anh Ho Chi Minh city. Charge 55% in South, 30% in North and 15% in Central and Highland were listed in consumption. So , most of mixing plant were established in South: Layer, BP-Castrol, Total/Mobil, SP, PLC, Vilube/Motul,... Although Chervon and Idemitsu Kosan (under construction)В located on North. Another plant of Vinacomin branded Cominlube launched 2KT for interior group firms of exploration exploration this year in North.

+Last 12 months, BP-Castrol completely outclassed to 21% market share. The 2nd was Total with 13% after obtain Mobil grow and he network and successful unify Lubmarine (Elf) from PLC. PLC outlined 11% that will Shell's goal in 2013 after gaining 8% and 9% this year, 2011. With ambition twice market next...

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