Britannia Tiger Essay

Tiger, released in 1997, became the largest brand in Britannia's profile in the primary year of its launch and is still so until today. Tiger has grown from strength to strength plus the re-invigoration in June 2006 and more lately, in Interest 2008 has further helped bolster the growth in the highly competitive glucose biscuit category.

Tiger can be described as Glucose biscuit, which comes with the added goodness of wheat or grain and dairy. Now Tiger Glucose has been fortified with " Straightener Zor" with an attempt towards addressing the Iron Deficiency crisis the children of India face. Over time, Tiger is just about the mass-market encounter of Britannia symbolising fun and energy in both urban and rural India, and transcending sugar biscuits. STRAIGHTENER ZOR makes mind sharper and body system stronger. Britannia Tiger is accessible to all, staying available in hassle-free packs costing Rs. 1 (Tikki-pack), Rs. 2, Rs. 3, Rs. 4, Rs. 5 Rs. 10 and Rs. twenty. R& D in Britannia has put in considerable time to formulate this nutritious and wonderful snack for youngsters.

Target Market

The Britannia's promoting philosophy focuses on catering to the masses. That they constantly practice at building products that offer nutrition & taste towards the common person. Most Britannia offerings happen to be in the low & mid-range price portions. This is based upon their understanding of the Of india consumer mind. The value-for-money positioning allows generate huge sales volumes of prints for these products. Britannia Gambling is consumed by many people coming from all ages, through the rich to the poor, residing in cities & in villages. While some get it for breakfast, for others it is a finish wholesome food. For some it's the best accompaniment with tea, while for a lot of it's a technique of getting recharged whenever they happen to be low upon energy. Britannia chose the Sugar biscuit marketplace for this product and centered on 3 significant market portions: Kids: Most advertisements and promotions cater to the younger age bracket i. e. kids. Britannia promotes that Tiger...

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