Ad Evaluation Essay 7

Advertising Analysis

Perhaps you have ever been going for walks down the goodies aisle in the grocery store, and 12 different brands pertaining to the exact same taste? If you have, and if you happen to be as financially stable as I am, you almost always reach out for the cheapest one in your range of eye-sight. One of the Bill and Jerry's advertisements inside the People's journal may make you think twice regarding the type of ice cream you are purchasing. This ad is an surge of color, with an appealing layout, and a use font sizes. Did you know that Ben and Jerry's ice cream firm works to help make the best ice cream possible? I'm sure you're convinced that every advertising campaign is going to let you know that their product is the best; but this ad offers a legitimate explanation as how come and how they earn their goodies " the very best possible”. Not only does the advertisement let you know how they get this to ice cream greater than others, in addition, it shows you.

The layout of the ad is usually simple, although a handful of creative imagination and creativity is woven through. The background of the ad is simple and light, like a bare canvas. Then simply, towards the best, there is a personal unsecured pint of Ben and Jerry's Chocolate Chip Cookie Dough ice cream. The white back ground makes the pint the sole focus. The container is on its side with the false impression that the chemicals within will be pouring out; mainly because it would perform if goodies spilt out of it. There isn't any ice cream spilling out though; is actually something you wouldn't expect. Tumbling out from the container of goodness, can be described as full level landscape. Similar makes it appear as if a painting is usually melting out of their product's container. The scene of this melted painting is that of an extensive open farmville farm. The colors are vibrant, with clear green skies, and green grassy hills. It gives the impression that the location is surrounded with harmony. There are deer wondering numerous open fields eating refreshing, green turf. A bumblebee rests upon a bloom, while a small little butterfly settles upon the...

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