70s Downturn Essay

Contextual affects in Artwork & Style – 1970's punk fashion

In this dissertation I am going to go over how cultural and personal change affected fashion and also the impact that music had on fashion throughout the 1970s punk era. This era was picked for conversation because the punk style of trend is extremely quickly identifiable like a strong and powerful movements in the designing world and is often referred to as iconic. The principal research that we will be serves to support my essay incorporate, music videos, words, album includes, television video from the time, photographic evidence and interviews. These particular sources will show extremely helpful for this chosen era because of the significant change in fashion and Britain during the 1970s. The trend designer which i will be looking at is Vivienne Westwood because her well-known designs and style was really influential and responsible for taking punk trends into mainstream fashion throughout the 1970's. famous for her hallmark tartan cloth designs with an excessive twist.

The economic downturn of the late 70s had a significant impact on the culture and fashion with the period.

Vivienne Westwood was first noticed when she made outfits for Malcom mclarens boutique which afterwards became renowned as ‘SEX'. Vivienne Westwood and McLaren become recognised for their capacity to combine clothng and music which began to shape the 70's punk scene. completely outclassed by McLaren's band, the Sex Pistols. She was deeply motivated by the shock-value of punk - " seeing if one could set a talked in the system". Westwood continued to open several shops working in london, eventually growing throughout the Uk and the world, selling an ever more varied variety of merchandise, some of it linked to her many political causes such as CND, climate modify and the municipal rights group Liberty.

During the 1970's, clothing designers, manufacturers and retailers were speedy to exploit the lucrative young market, by simply 1967 50% of womens clothes...

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